Describing some media content examples prevailing at present

This article explores how the media landscape has changed over the past few years.

In the present day, online platforms have made it considerably much easier for everyone to produce and distribute content. Previously, producing material for a broad audience called for access to a series of crucial resources and funding. Presently, with using smartphones and common digital technologies, digital media content examples such as short form videos, blog posts and podcasts can be easily made with just a couple of fundamental gadgets, as well as reaching a huge audience, very quickly. This has opened the door for more diverse voices, especially those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking channels, implying that social media has produced a place for underrepresented communities to share their stories.

The rise of internet content has totally changed what is indicated by the term mass media. In the past, mass media adhered to a hierarchical design, using a top-down media model. Usually, a small group of experts, such as newspaper writers or journalists, who would produce content for big audiences who mainly just consumed it. Nevertheless, these days, with the aid of the internet, the face of media has seen significant modification, making the usage and availability of media a lot more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that people can develop and share their own content, just as quickly as they can consume it. Social media has enabled anybody to add to public conversations, rather than just the significant media providers therefore as a result, mass media is no longer controlled by a couple of big voices. Instead, it is spread out throughout countless user narratives all over the world.

In the digital media landscape, what we see online is largely decided by algorithms which are formed by our online habits. Each social media channel utilizes its own automated system to propose new content and advise product that will appeal to the user. The types of media content examples that will be revealed to a user is created to keep people engaged. The algorithms are designed to keep people stimulated by recommending and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation here can be convenient, it can restrain the areas of media that people are exposed to, developing more detachment and prejudice amongst users around social issues. Those who are associated with media development, like the founder of the fund that has stakes in Sky, for example, would identify the impact of social media websites in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated material in the media landscape.